Shahida is a rock star! Operating out of an 1800 square foot facility with a that house the "typical" pharmacy area and a compounding lab. Leaving only about 300 square feet for her front-end. Most owners would simply put in some classic drug store products and ignore the space. But, there is nothing normal about her. By listening to customers, considering her market area, tapping into local suppliers and sourcing product from innovative vendors she has turned her 300 square foot into a profit center and a patient magnet.
And better yet, she shares her story in my most recent podcast. Here's the link:
https://traffic.megaphone.fm/CSN8831132273.mp3?updated=1649422210
While your front-end may only account for 5-10% of sales it affects 80% of your image. Making it appealing, and profitable is both important and possible. Just ask Shahida, she'll tell you that retrofitting her front-end plays a critical role in making her pharmacy profitable.
